Advertising device



E. C. LEACHMAN.

ADVERTISING BEVICE. APPLICATION FILED APR. 1. 1920.

1,366,322. Patented Jan. 18,1921.

UNITED STATES PATENT; OFFICE.

'nnwann CLAUDE LnAcHMAN, or BAYSWATER, LONDON, ENGLAND.

ADVERTISING DE ICE.

To all whom it may concern:

Be it known L that I, 'EDWARD CLAUDE IJEACHMAN, a subject of'the King of England, residing inBayswater, London, England, have invented certain new'and useful. Improvements n Advertising DGVICQSfOf which the following-is a specification.

This invention is for improvements in or relating toadve'rtising devices, and has for its main object to provide a construction 'which shall be particularly suitable for use,

say in the foyer of a cinematograph theater, 7 to advertise the items of program in a parti'c'ularly pleasing and artistic manner.

Another object isto'provide an advertising device in which an advertisement made of separate letters suspended in front of. an illuminated picture canbe very readedge to edge one above the other in front of an illuminating device, and having th edges spaced apart. 7 l I A construction of advertising device of the above type has. heretofore been proposed whereina transparent, translucentsheet or metal is intended to be more or less vertical when in use, and its two sides are formed .with rabbets or ledges B on which rest" stripsF' of a transparent material, preferscreen'wa's arranged between the transparent support and the illuminating device.

' Accordingto the main'featureof this invention in an advertising device of the type described there is interposed between the illuminating device and the transparent support a pictorial screen wholly or partly translucent. 1

Conveniently, the strips which make up the transparent support-arc separated; at their adjacent edgesjby distance-pieces each 7 ofaZthickness only slightly greater. than the thickness of the suspension portion of a legend inserted between the strips. 7 1

A diffusing device of textile material, for example a sheet ofplain tracing cloth, or plain linen or other cloth, may be arranged between the illuminating device and the pictorial screen;

The invention is illustrated by way of example in the accompanying, drawing, whereinv v Figure 1 is a front elevation showing one form of advertising device according to the Specification of Letters Patent.

Patented Jan. 18, 1921.

' Application filed -A ri 11;.192o. Serial No. 370,530.

, invention, whereof parts are shown broken away;

Fig. 2 is a vertical section taken on the line 2-2 in Fig. 1, and I Fig. 3 is an enlarged sectional view of a detail.

Like reference letters designate like parts throughout the several views.

'Referring to the drawing, the advertising device comprises a rectangular sheet-metal easing A having rabbets formed in it as shown at'A; and A a rectangular carrier 13 which is fitted into the inner rabbet A and is retained therein at the bottom by glass (dB-which is fitted into the rabbet A This frame 0 which may conveniently be of anornamental character is readily detachably attached tothe casing A at one side by a pin that extends through a slot A in the-casing A, and to the other side by a fastening device 0 of any convenient kind, so that the frame C can be easily removed bodily away from the carrier B. If desired the frame C may be hinged at one side to the casing A and locked thereto at the other At the back of the carrier B within the casing A is arranged an illuminating side.

device comprising electric lamps D placed 1 in front of mirrors or reflectors E which may be of any convenient kind;

',The carrier B which may be of sheet- F for example of aluminium, placed between them at their ends; In the device illustrated these distance-pieces are in the form of a T with the down-stroke portion inserted between the' glass strips;

' Advertising matter in the form of legends or signs G are mounted upon some or all of these strips F except the top one, conveniently one legend to each strip, while the top strip may have painted on it or otherwise applied to it a notice H or an advertiselugs A and a frame C carrying a sheet of I resting one on .another by distance-pieces material, bent or otherwise provided I lug G .disposed at that the letters canbevery i'eadil hung ment preferably relatingto the'legends below it. By releasing the top screws in the retaining strips of metal F the top stripof bears for example a notice another glass strip bearnotice, for example tNeXt letters or signs of metal or other opaque.

or sign and arranged to hang upon an up per edge of one of the strips, as clearly shown inFig 3. The thickness of each distance-piece F is only than the effective thickness ofthe lugs, so

o'nthel strips bysimply entering t e lugs between the adjacent edges of any two Ifthef carrier B is hung vertically 'orslanting backward, no means are re'-- quired for securing the letters in position,

pictorialscreenJa' 7 frontof a, rectangu1ar-. wooden frame K while it the carrier slants forward the-letters will be retained in place by the glass G Between-the strips and the illuminating device D, E is arranged an artistic whichv is carried on the mounted in the rabbet' A2.

7 in the. casing behind the carrier B. This scjre'en J is wholly "or partly translucent and lturepainted, printed, or duced uponfa sheetof. tracing cloth. At the .35

' light-difiusing devicezL consists of a picotherwise reproback of} the frame K there may be provided which is shown j" as asheetzof plain tracing-cloth but it may ;be-a, sheet of plain. linen;

i i m inations. of colored screen and the glass. strips F.

or other cloth. This sheet Ljoperatesi to prevent direct light from the lamps D reaching the pictorial 1 v The illuminating device may include ap paratus for produc ng in succession differto produce varying effects upon the pictorial screen and-to attractattention torthe advertising matter; The letters formingthe 7 legends. being opaque and being situated in front;

of; the pictorial screen, show up veryclearly against the latter, when the deyvieer-is'in use, while the fact that the transparent; support for these legends 7 is 7 coina. person-situated a few yards 7 :from when the illuminating device '18 posedi of' a number ofjstrips. passes almost ,1; illl'lIlOll-ICQCl" since the; narrow gaps between i these stripsv are; scarcely visible near to the device-,5 and are almost or quite invisible'to lighted'i up. Whenitfis desi-red to change; the legends f lti only-necessary to move the glazed irameaG' away from" the carrier B to eiipose the letters, readi1y ,.-removedfrom Y their supports and other legends suspended i i; their jstead. If

' whereupon these can be ,very

with aan angle to the 'letter slightly greater the top one, V 7 least partly. translucent interposed between lights in. order terposed between away thereit is wished to change the noticeH, then the top strip F must be removedfrom the carrier B and anotherstripprovided with a different notice inserted in its place. As the strips F are flexible thischange can be made very readily after removing two screws. I

i The described advertisingldevice has a very attractive' and' artistic appearance and is particularly adapted for advertising. a

cineniatograph.jpi-ogramL In this'case, each of the legends G'lS the title of a and the top glass strip F may have painted on To-day. It 'isto be understood, however,

that the advertising device may be put to uses other than the announcemeiitof cinema and other programs, since it is readilyjap plicable to any circumstances in wh ch t is desired to combine the adVantagei-otbe ing able to change the legends-'easily'with that of providing aireal-ly artisticfleflect.

What I'claim as my invention and desire to secure by Letters'Patent is:-

1. In an advertising device, thecombination with an illuminating device, a transparent supportcomprising at least'two strips of transparent material arranged edge-toedge one above anotherin frontpf' said illuminating devi'cejand having their. fad jacent edges spaced apart, and advertising matter suspended spaced relation from an upper "edge of" at least one stripbelow of a pictorial screen that is 'at said illuminatingv device and said transparent support, andvisiblesimultaneously w th said advertising matter;substantiallyas set ,forth. p I V 2. In an advertising device, the comb nation with f air-illuminatingdevice, a transpareiitsupport comprising at leastftwo strips 'it a notice such asQfNoWshOWing 'or of transparent ,inaterial arrangededge toedge one aboveanother in front offsaidi illuminating devioefand having. their adjacent jedges spaced apart, and advertising matter suspended in spaced relation from the uppered 'e of at least one strip below the top one, o "a translucent pictorialscreen interposed between said illuminating device and said transparent support, and visible in combination ilo.

with said advertising. matter,

and aidiflu'sing screenVof'textilej'material -in- 7 and said pictorial screen, substantiayllyas set forth. a i. 3; AIL advertising device comprising in combinationanillu ninating device,'a transparent support comprising at least'twosti'ips of transparent material arranged edge-tosaid illuminating. device edge one above; another. in 'front vofi'said illuminating device, 7 the-ad acent edgesof' said strips, advertising matter compris ng; opaque letters having each a thin lug inserted intogthe gap between distance-pieces between which distances-pieces is only two adjacent strips and readily detachably suspended thereby at the front of said transparent support, the thickness of each of slightly greater than the thickness of a lug, and a pictorial screen that is at least partly translucent interposed between said illuminating device and said transparent support, and visible in combination with said letters substantially as set forth.

4. An advertising device comprising in combination an illuminating device, a transparent support comprising at least two strips of transparent material arranged edge-toedge one above another in front of said illuminating device, distance-pieces between the adjacent edges of said strips, advertising matter comprising opaque letters having each a thin lug inserted into a gap between two adjacent strips and readily detachably suspended thereby on the front of said transparent support, the thickness of each of which distance-pieces is only slightly greater than the thickness of a lug, a translucent pictorial screen interposed between said illuminating device and said transparent support, and a diffusing screen of textile material interposed between said illuminating device and said pictorial screen, the picture on said screen being visible simultaneously with said letters, substantially as set forth.

5. An advertising device comprising in combination a casing, an illuminating device mounted in the same at the rear thereof, a diffusing'screen of textile material detachably mounted in said casing in front of said illuminating device, a translucent pictorial screen detachably mounted in said casing in frontof said diffusing screen, a transparent support comprising at least two strips of transparent material removably arranged in said casing one above another edge-to-edge in front of said plctorlal screen, d1stancepieces separating the adjacent edges of said strips, advertising matter comprising opaque letters having each a thin lug inserted into the gap between two adjacent strips and readilydetachably suspended thereby on the front of said transparent support, the thickness of each of which distance-pieces is only slightly greater than the thickness of a lug, and a glazed frame detachably mounted on said casing with its glass situated just in front of said advertising matter.

6. An advertising device, comprising a casing, means for illuminating the interior of said casing, a pictorial screen that is at least partly translucent extending across one side of said casing, a plurality of transparent supports, and an opaque letter removably mounted on one of said transparent supports to appear in contrast in combination with said screen when the casing is illuminated, substantially as set forth.

7. An advertising device, comprising a casing, means for illuminating the entire interior of said casing simultaneously, a pictorial screen that is at least partly translucent extending across one side of said casing, a plurality of transparent supports, and a plurality of opaque letters removably mounted on at least one of said supports to appear in contrast in combination with said screen when the casing is illuminated, substantially as set forth.

8. An advertising device, comprising a casing, means for illuminating the interior of said casing, a pictorial screen that is at least partly translucent extending across one side of said casing, a plurality of trans arent supports having their adjacent ec ges in spaced relation, and an opaque letter removably suspended from the edge of one of said supports to appear in contrast in combination with said screen when the casing is illuminated, substantially as set forth.

In testimony whereof Iaflix my signature.

EDWARD CLAUDE LEACHMAN. 

